Audience and positioning
My digital marketing coursework covered audience research, positioning, channel selection, and analytics.
Professional background
Education and credentials.
Alongside my design degrees, I've studied digital marketing, product ownership, design thinking, Scrum, and process improvement.
In practice
Understand the problem before designing.
I consider the audience, the business goal, and the team's priorities when I plan a project.
Product priorities
SAFe 6 Product Owner/Product Manager training gave me a framework for priorities, backlogs, and collaboration with product and engineering teams.
Problem framing
I use design-thinking methods to clarify the problem, explore alternatives, and evaluate usability.
Delivery and quality
Scrum and Six Sigma inform how I organize work, respond to feedback, and investigate production problems.
Selected records
Digital marketing and product ownership.
Audience, brand, and performance strategy
The Digital Marketing Certificate
Texas A&M University, Mays Business School, Reynolds & Reynolds Sales Leadership Institute · Issued July 25, 2024Four courses covering audience research, campaign planning, testing, and marketing analytics.
Capabilities developed
- Market positioning, audience segmentation, and personas
- A/B testing, marketing analytics, and performance optimization
- Social media, content marketing, and campaign development
- Google Analytics and comprehensive digital marketing planning
Enterprise product ownership and management
Certified SAFe 6 Product Owner/Product Manager
Scaled Agile, Inc. · December 2023Coursework in product priorities, backlog management, and collaboration across large Agile teams.
Capabilities developed
- Product ownership, product management, and value definition
- Backlog refinement and business-case development
- Writing epics, features, and stories; prioritizing product work
- Collaboration with engineering teams and business stakeholders
Full record
Certifications and coursework.
Audience, brand, and performance strategy
The Digital Marketing Certificate
Texas A&M University, Mays Business School · Reynolds & Reynolds Sales Leadership Institute
Audience segmentation, positioning, channel planning, testing, analytics, and performance optimization.
Enlarge certificateEnterprise product ownership and management
Certified SAFe 6 Product Owner/Product Manager (POPM)
Scaled Agile, Inc.
Prioritization, backlog refinement, value definition, stakeholder alignment, and product-engineering collaboration.
Enlarge credentialProduct ownership foundation
Certified SAFe 5 Product Owner/Product Manager (POPM)
Scaled Agile, Inc.
Backlog refinement, stakeholder alignment, iteration planning, and turning priorities into actionable work.
View credential detailsHuman-centered problem solving
Design Thinking: The Beginner’s Guide
Interaction Design Foundation (IxDF)
User-centered problem framing, ideation, iteration, and evaluation.
View course detailsAgile delivery
Scrum Fundamentals Certified (SFC)
SCRUMstudy · VMEdu
Team roles, short delivery cycles, feedback, and cross-functional collaboration.
View certification detailsProcess & quality
Six Sigma Yellow Belt
6sigmastudy
Root-cause analysis, waste reduction, and production quality.
View certification detailsFormal education
Design, studio art, and emerging technology.
Bachelor of ArtsArts, Technology, and Emerging Communication (ATEC)
Design and Production · The University of Texas at Dallas
Associate of Arts · 2015 to 2016Fine/Studio Arts, General
San Antonio College