One visual language for financial and healthcare technology.
I built reusable visual systems for complex products and established a Jira workflow to organize design requests, production, and review.
Enterprise illustration · Information hierarchy
Focus
Visual systems · Information design · Design operations
Audience
Financial services · Healthcare
Scale
50+ public page families
Evidence
2022 archive · 2026 live site · Jira workflow
Challenge
Clarify technical depth.
Executives, clinicians, and operators needed a clear path into dense subject matter.
Design response
Build one flexible language.
Reusable layouts, illustration, icons, and diagrams created one system across product, editorial, recruiting, event, and support content.
Result
One system across 50+ page families.
The system flexed across industries, audiences, and content types.
My role: Sole in-house visual designer for page composition, illustration, iconography, diagrams, and website imagery. I also independently designed and implemented ARGO's design-request workflow in Jira.
Design operations · Jira
Building the process behind the work.
ARGO had no formal system for requesting, organizing, or tracking design services. I independently designed and implemented a Jira-based workflow, establishing structured intake, a visible production pipeline, and working guidelines.
Request intake
A clear starting point.
I established a formal way to capture and organize design requests and stakeholder instructions.
Production pipeline
Work made visible.
Jira tracked requests through Backlog, In Progress, In Review, and Done, making the state of each item visible.
Working guidelines
A repeatable way forward.
I introduced guidelines for managing requests through production, review, and delivery.
Operational outcome: Established ARGO's first structured design-request workflow, giving the company a repeatable process where none had existed.
Before and after
From stock photography to a custom visual language.
I replaced the 2022 site's stock photography and fragmented treatments with coordinated illustration, iconography, information design, and reusable page patterns.
ImageryFrom stock-photo tiles to custom illustration families.ConsistencyFrom disconnected product imagery to coordinated icon and category systems.ScaleFrom legacy page treatments to reusable visual patterns across 50+ public page families.
Full-page evidence
The change extends beyond the opening screen.
Product, healthcare, editorial, career, and navigation modules now share one visual system.
Access the latest information on financial services and healthcare technology.
Acquiring Customers and Fulfilling their Needs in an Omni-delivery EcosystemHow ARGO Uses Decision Support and Predictive Analytics for Better Outcomes
AfterSeptember 2, 2026 · live capture
The 2022 view is reconstructed from archived original media; the 2026 view is a live-site capture.
Archive captured September 16, 2022; current site captured September 2, 2026.
I used consistent shapes, colors, and character styles across financial-services and healthcare illustrations.
Financial servicesBanking relationships and the customer journeyHealthcareClinicians, patients, and connected information
Back officeCheck processing, cash handling, and validationFront officeCustomer service and contact-center operations
Information design
Complex systems made visible.
Each graphic clarifies an architecture, workflow, data-value link, or measurable outcome.
Enterprise master patient index (EMPI) · Live-page contextTechnical architecture paired with a concise explanation of the business problem.
Outcome communicationAn infographic illustrating the target reduction in duplicate patient records.Decisioning modelSignals, decisions, and customer engagement mapped as a connected system.
Customer journeyValue drivers and key performance indicators across the full relationship lifecycle.End-to-end workflowEight operational stages arranged as one continuous service journey.
Marketing and sales systems
Opportunity flow through performance management.
Models connect signals, pipeline, conversion, and results.
Operating modelLead, qualification, pipeline, fulfillment, and close.Performance viewPipeline volume, referrals, and goals in one compact dashboard.
Quantified business valueConversion, abandonment, and retargeting outcomes compared in one branching model.Voice of the customerSentiment, pain points, needs, and trend analysis connected through a closed feedback loop.
Healthcare communication
Coordination and control without visual overload.
The same language supports care teams, risk, compliance, and data protection.
Care-team coordinationPeople, messages, records, and decisions in one service model.Risk and complianceWorkflow controls, identity review, approvals, and data protection.
