Back to selected work
Case 03Rollcade Game Truck

Independent client · Strategy to Webflow

A digital presence built from zero.

I structured, designed, built, and launched Rollcade's first website, from discovery through booking.

Live website · Service story module
Rollcade Game Truck homepage module combining an interior view, gaming hardware, service details, and a booking call to action.
Role
End-to-end designer and Webflow developer
Starting point
No prior digital presence
Scope
Strategy · Experience and interface design · Content structure · Launch
Build
Responsive Webflow site · Embedded booking
Challenge

Turn an offline service into a credible digital experience.

The business needed a strong first impression, clear pricing, and direct contact and booking paths.

Design response

Build the journey and system together.

I organized the content, designed reusable patterns, built responsive Webflow layouts, and connected each call to action.

Result

A live, usable, bookable first presence.

The site explains the offer, supports multiple event types, builds trust, and drives booking.

My role: Independent strategy, information architecture, experience and interface design, visual design, Webflow development, and launch. The client supplied photography.

Launch experience

Brand promise, proof, and action in one opening view.

The homepage pairs immersive photography with a direct value proposition and visible booking actions.

Brand + service discoveryHomepage
View live page
Rollcade Game Truck homepage with branded navigation, immersive interior photography, service promise, and booking call to action.

Reusable homepage modules

One visual system, multiple customer promises.

Alternating layouts, type, calls to action, and color-treated photography create variety within one system.

Group experienceCapacity and multiplayer value
Rollcade homepage module explaining multiplayer capacity with an interior truck photograph and booking call to action.
Trust and safetySupervision, comfort, and operational confidence
Rollcade homepage module explaining the professional and safe event environment.

Customer journey

Every page answers the next decision.

The site moves visitors from understanding the service to reserving an event.

01Discover

Understand the mobile-gaming experience, capacity, equipment, and service options.

02Compare

Review package duration, pricing, deposits, included features, and additional time.

03Trust

Meet the founder and connect the service to an educator, esports coach, and Army veteran.

04Act

Contact the team or submit event details through the booking form.

Package comparisonEvent pricing
View live page
Rollcade event-pricing page showing a clear hierarchy across three party packages.
Founder story + trustAbout
View live page
Rollcade About page combining the founder story, veteran-owned credential, and branded game truck photography.
Conversion workflowBooking
View live page
Rollcade booking page with a dedicated event request form embedded in the branded website.

System in production

Reusable components across the site.

Shared typography, navigation, and content blocks keep the pages consistent.

Distinctive hierarchy

Bebas Neue display type, Inter body copy, immersive photography, and high-contrast scale create a recognizable voice.

Action-led color

Navy and electric blue establish trust and energy; vivid green is reserved for booking and high-intent actions.

Production delivery

Responsive Webflow implementation, reusable navigation and cards, search metadata, and embedded booking.

Live website

Visit Rollcade.

Back to top