Austin DupioVisual Communication Designer
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Case 04Trust Us Bank

Rapid brand identity · 2022

Trust Us Bank

A bank identity for a capstone case study, completed in a few hours.

Environmental identity · Scenario-bank sign concept
Trust Us Bank scenario-bank identity applied to an exterior financial-center sign concept.
Role
Brand and Visual Designer
Context
American Bankers Association Advanced Compliance School capstone
Timeline
Same-day brief · Completed within hours
Audience
Bank executives and federal regulators across the U.S.
Challenge

Build credibility from nothing.

Due that day, the identity had to feel established, scale across applications, and support compliance content.

Design response

Develop the complete identity.

I defined the logo, palette, typography, spacing, and applications, then prepared final assets for the team's presentation.

Reported outcome

Executive-ready in hours.

The team presented to bank executives and federal regulators and reported high marks for the project's professional visual presentation.

My role: I created the Trust Us Bank identity and publication-ready brand assets. The participating team developed the compliance program and recommendations.

Identity system

From sketches to the final identity.

A focused concept moved quickly from sketch to a repeatable financial-services identity.

Concept developmentSketches narrowed into one scalable geometric mark.
Trust Us Bank logo sketches and geometric mark exploration on paper and tablet.
Final identityGeometric symbol and TUBank wordmark.
Final Trust Us Bank geometric red, blue, and navy logo with the TUBank wordmark.
Scenario briefMortgage customers, older adults, and small businesses.
Trust Us Bank scenario brief showing residential mortgage customers, older adults, small businesses, and brand attributes of security, family orientation, and reliability.
Visual systemMontserrat typography with red, blue, and navy.
Trust Us Bank visual system showing the logo on a card with red, blue, and navy colors and Montserrat Extra Bold typography.

Design decisions

Decisive choices under pressure.

The short timeline made hierarchy and system thinking essential.

01

Signal credibility

A geometric mark and disciplined red, blue, and navy palette signal stability and trust.

02

Extend the system

Consistent type, color, spacing, and logo use keep every application connected.

03

Prioritize fast

A focused exploration and quick selection left time to carry the strongest direction through production.

Brand applications

Signage, stationery, and identification.

Scenario-bank concept mockupOffice plaque application
Trust Us Bank scenario-bank concept mockup showing an office plaque with Austin Dupio's name and a sample financial risk officer title for the case study.
Scenario-bank concept mockupBusiness-card applications
Trust Us Bank scenario-bank concept mockup showing red, blue, navy, white, and black business cards with Austin Dupio's name and a sample bank role for the case study.
Scenario-bank concept mockupEmployee-identification application
Trust Us Bank scenario-bank concept mockup showing an employee identification badge with Austin Dupio's name and a sample bank position for the case study.

Recognition

Acknowledgment from the capstone team.

“…and to Austin Dupio for our case study bank branding!”

Jeremy VillarrealABA Advanced Compliance School participant
View on LinkedIn View saved post
Read the full LinkedIn post

Reflection

Clear decisions when time is short.

I focused on the logo, type, and color first, then prepared the applications for the same-day presentation.

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